Does it manage to you that on the web and inbound marketing is moving rather quickly – like nearly light speed?
Let’s drift back in period in just one area – social media. Keep in mind the “good old days” in 2009 when, with regards to a mainstream marketer’s focus, only Facebook and twitter really mattered?
The number of social media channels to a minimum of consider tracking currently has exploded to add Google and YouTube. Oh, and please include LinkedIn. And add Pinterest on the list.
As you think of sorting out and prioritizing your company’s social media channels alone, you begin to understand why a little bit advice or external expertise could be helpful.
Cue the internet marketing service, a rapidly growing phenomenon from the digital marketing ecosystem. If you raise your head out of your screen, you’ll start seeing them everywhere.
What follows are five reasons why digital marketing agencies are booming – but this list could easily grow by another 10 or 15 items.
Given the number of different digital channels and tactics emerging, some companies don’t have resources to cover all these programs.
An agency will look at specific objectives and help prioritize which channels to concentrate on. Since they have a methodology for evaluating many different client-types, prioritization of programs is surely an area where they are supporting more companies every week.
Marketing is now like medicine: few generalists, plenty of specialists.
Marketing prior to web 2. was (relatively) easy. Programs were a shorter list including direct mail, events, print ads, and when your capacity to purchase was present, some “above-the-line” marketing campaigns like radio and tv.
Today companies are considering email, SEO, PPC, SEM, inbound marketing alternative party content, all social media channels, daily deals, webinars, infographics, slideshare, etc. No-one person is most likely the expert of all the those digital marketing channels since the industry grows more granular and specialist-driven.
In this particular environment, agencies can offer expertise for specific channels or create a program which is a rifle shot in a market instead of a spray-and-pray shotgun blast.
social-media-globeCompetition today is arriving in most shapes, sizes, and locations.
Prior to the Internet era, competition was often right down the street. Today, competition is not confined to location.
A particular company could be fighting 50dexmpky global competitor centering on localized search inside their home metro area or region, or want to get on their competitor’s home turf.
Agencies, simply because they assist multiple clients, are able to keep their knowledge current and competitive tactics razor sharp. These quick-witted skills are increasingly valued, because in today’s industry, a business is either the predator or even the prey.