Web marketing constantly evolves, offering you new methods to attract your target audience and convert them into sales and revenue.
While you will find search engine optimization and email marketing will continue to produce results, new trends can’t be prevented. Allow me to share four that you should be aware of this coming year — here is where you are going to find a large percentage of consumer attention.
Influencer marketing can give you the highest return when stacked facing other types of online marketing, which is the reason I founded another agency that focuses solely on influencer marketing. Some brands have built multi-million dollar companies using influencer marketing exclusively.
The fee has gone through the roof during the last couple years to secure the services of highly desirable social influencers. And never every brand are able to afford to pay a Kardashian more than six-figures to get a social plug. This is certainly one reason why micro-influencers are getting to be increasingly popular — that and so they work extremely well.
Finding micro-influencers with smaller followings that align together with your brand can deliver amazing results. They can be less expensive that the big names along with their engagement is genuine. I have been able to evaluate a lot of data through my agency and multiple micro-influencers always outperform a single big name post. Rather than attempting to hit a property run and striking out, hit singles and doubles. Eventually, you may experience much better results.
2. Live video
Some early adapters dabbled with live video streaming last year, but this is the year it’s gonna become part of everyone’s internet marketing strategy. Platforms like Facebook Live and Instagram Live Video enable you to reach your customer base in such a way that’s very personal and raw.
There are no fancy video edits — your audience gets to take a peek inside to see the real you. There are many ways to utilize this to build buzz. Broadcasting from special occasions, in-store sales, etc. An opportunity is definitely endless, specifically for personal branding.
It’s planning to take a little testing and tweaking to determine which live approach your audience will best answer. Start testing now before your competition masters live video — don’t get left in the dark.
Related: The Very Best 9 Social Websites Strategists to look at In 2017
3. Paid social media marketing
The organic reach brands experienced in the early days of Facebook and Instagram is over, and this needs to be no surprise. These social media sites make their money via advertisements — if you want to reap the benefits of their reach and audience you need to break out the wallet. Pay to experience, baby!
I love when business people complain for me about diminishing organic reaches. Social networks are businesses — they exist to generate income — piles of it.
I recommend starting small and learning the inner workings, before dumping large sums of cash into paid social websites promotion. Facebook ads, as an example, can deliver incredible reach at the suprisingly low cost, when you have your campaign properly optimized. It takes time to master Facebook ads — and there is not any better education than jumping in and learning through hands-on experience.
Related: 6 Tools To Turbocharge Your Articles Marketing in 2017
4. AI (Artificial Intelligence) chat bots
Investment in artificial intelligence is anticipated to triple in 2017 as outlined by Forrester research.
Brands are tapping into the chance of machine learning, with Facebook leading the way with the roll-from news feed ads that open straight into Messenger chats and hybrid products like Google Allo, a wise messaging app with the integrated AI assistant.
This offers you the ability to change from mass targeting to just one-to-one conversations. Imagine having the ability to set up a conversation using a potential consumer as opposed to have them 75dexlpky to your site and hope they submit a form or buy something? There may be so much potential here and it’s brand-new — you will get a tremendous edge on the competitors when you are an earlier adapter.