Based on a newly released MarketingScoop.com online survey, marketing professionals are “Not Very Confident” with their power to measure a return on investment for his or her marketing campaigns. These survey results come at any given time when the significance of measuring ROI has exploded significantly for that marketing community.
When asked, “How confident are you in your power to study the ROI of your own marketing campaigns?” fully 47% of respondents indicated that they were “not very confident” while a smaller percentage (22%) indicated these were “somewhat confident”. This leaves 31% of respondents who indicated they were very confident in remarkable ability to appraise the productivity of the marketing campaigns.
“The pressure being added to best seo services for small business to offer a positive return is higher than ever “, say’s MarketingScoop.com founder Michael Fleischner . “Internet marketing has improved the marketing professional’s ability to measure his/her return, but clearly we continue to have some gaps with our capability to measure return with some traditional media that must be addressed.”
Additional surveys is going to be conducted among marketing professionals to evaluate the emergence of trends indicating a marketing professional’s capacity to appraise the financial returns dexkpky10 marketing expenditures. This information is growing in importance as new marketing techniques evolve and traditional methods, including standard online advertising, come under scrutiny.
Marketing Scoop, LLC is actually a leading provider of websites for marketing professionals. With operational headquarters in Robbinsville, NJ, marketing scoop employs a number of marketing professionals across numerous disciplines including; advertising, direct marketing, Web marketing, market research, marketing plan, search engine optimization, pr, and trade-shows & events.